Plans for KVCR >> 2012 - 2013 KVCR District Program Review >> Objective Priority List

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Id Priority Title Details
1.1 1 Become Self Sufficient and get off Fund 74
Start Date:
07/01/2012
End Date:
07/01/2014
Responsible Person:
Kenn Couch
Strategic Direction:
None
Impact Type:
-- Pick One --
Goal

1 - Ratings

Goal: Increase Ratings on TV

Goal will show an increase in ratings and thus total audience from 850,000 to 950,000, an 11% increase.

Action Steps:

1. Assess national program offerings within budget that are likely to draw the largest audiences (KVCR Program Manager)

2. Assess local needs and issues to address with local programs (KVCR Program Manager)

3. Work with KOCE and KLCS to develop complementary program and promotion schedules in order to assist viewers in finding programs they enjoy on one of the three PBS stations (KVCR TV Station Manager and Program Manager)

Priority Rank:
3
Actions/Activities
  • 1.1.a1 - Kenn Couch

    Raise the revenue of the station through bequests, donations, pledges, underwriting, rental's, and anything we can think of in the future.

    Start Date:
    07/01/2012
    End Date:
    07/01/2020
    Responsible Person:
    Kenn Couch
Resource Requests
  • 1.1.r1 - Become self sufficient
    Description

    No additonal resources needed.

    Rationale
    Resource Type:
    Ongoing
    Expenditure Category:
    Other
Details