MARKET-110

Principles of Advertising

3.00 units
Examines the major components of modern advertising and promotion. Key areas explored include the social and economic role of advertising, controls over advertising, planning of the campaign, and the role of research, media playing, advertising strategy and coordination with other elements of marketing. This course may also be offered online.
MARKET-110 is offered during the Spring 2025 session. To register, copy down the following information before entering the online registration system:

Reference Number: 1150
Section Number: 70